Africa Collection is a reknowned luxury tour operator, acting as a guide to a range of services available in South and Southern Africa.
As the business began to show increased revenue they approached Babylon in 2004 for a new site build.
The design had to reflect the luxury status of their offering: rich graphical content was required to interest the visitor in South African activities such as wine tours, safari adventures and golfing.
Systems Integration
Some backend development was also required for this project. Here's one example: one site feature is the ability to view luxury train times and send a booking request to Africa Collection. Timetable information was regularly fetched from a remote data source and stored in a database. This information was then used to provide a near-live facility for the visitor. Our developers' knowledge of systems integration played a vital part in this process.
Since the site was launched, Africa Collection has seen the number of telephone enquiries increase dramatically. Thanks to customer enquiry tracking, our client has identified the website as the key component of their increasing sales.
For further information or advice please contact Babylon via our online form or call +44 (0)20 8923 7844.